In store service-2

I just came across a very powerful insight on retailing Fresh Vegetables by Prasenjit Ray in Economic Times, Pune today.

http://economictimes.indiatimes.com/News/News_By_Industry/Services/Retailing/Selling_vegetables_is_a_different_ball_game/articleshow/msid-2316273,curpg-2.cms

I am glad that Mr.Ray has been able to bring about a different perspective since retailing fresh vegetables is now becoming the lead for every Food & Grocery retailer in India and this is becoming a key footfall driver for all such retailers after the launch of Reliance Fresh across the country. Mr.Ray has given very useful hints on customer expectations while buying Fresh Vegetables and if some of these are taken seriously it can lead to a new era of shopping experience for Indian Consumers.
Now since enough of retailing models are operational some consumer oriented thinking on part of retailers and researchers will be help us to bring about required changes to suite Indian consumer needs and expectations. At this moment all retailers are more focused towards rolling out new stores since consumers are welcoming new outlets for their own convinience. Once the same consumer starts facing multiple choices, this factor of shopping experience will becomme critical for stickiness.

I have spoken to many regular shoppers in a particular catchment in Pune, Reliance, Spencer's, True Mart & More within 500 mts of each other, and they have been switching between these brands looking for better offers and more convinience. It is generally experienced that though these stores are very conviniently located but a composite package of price, freshness and experience is still lacking.